The First 100 Customers
Five zero-budget acquisition channels, ranked by how fast they produce a paying customer.
What’s Inside
- 01Before you pick a channel
- 02Channel 1 — Direct outreach
- 03Channel 2 — Communities you are already in
- 04Channel 3 — Content that answers a buying question
- 05Channel 4 — Partnerships and referrals
- 06Channel 5 — Marketplaces and borrowed traffic
- 07Picking one and running it properly
- 08The first-100 tracker
Who It’s For
Good fit if
- You have something to sell and no budget for ads
- You need paying customers, not followers
- You want channels ranked by speed to first sale
Not for you if
- You are looking for paid-advertising strategy
- You already have steady, predictable customer flow
A Look Inside
Ranked by time to first paying customer, not by reach.
The channel with the largest audience is usually the
slowest to convert. Early on you need evidence that
someone will pay — speed beats scale.
Paraphrased excerpt, shown for preview.