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19 · Ecommerce

The Product Research Pack

A scorecard and validation filter for killing bad product ideas cheaply — before you buy inventory.

What’s Inside

  • 01Why most product research runs backwards
  • 02The scorecard
  • 03The validation filter
  • 04Demand signals worth trusting
  • 05Signals that mislead
  • 06The repeatable research template
  • 07Deciding to kill it

Who It’s For

Good fit if

  • You have several product ideas and no way to rank them
  • You would rather fail cheaply than expensively
  • You want a repeatable process instead of a hunch

Not for you if

  • You want a list of trending products to copy
  • You have already validated and are scaling

A Look Inside

Write the kill criteria before you research. Decide in advance what result would make you drop the idea. Otherwise every finding becomes evidence for the thing you already wanted to do.

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