200 Hooks, Openers & Captions
A collection of opening lines that stop the scroll — sorted by effect, with the pattern behind each one.
What's Inside
- 01How to use this
- 02Pattern 1 — The mistake
- 03Pattern 2 — The contradiction
- 04Pattern 3 — The number
- 05Pattern 4 — Direct address
- 06Pattern 5 — The unfinished thought
- 07Pattern 6 — Before and after
- 08Pattern 7 — The confession
- 09Pattern 8 — The question
- 10Pattern 9 — The list promise
- 11Openers for emails and messages
- 12Calls to action that don't sound desperate
- 13Caption structures
- 14Writing your own
Who It's For
Good fit if
- You can't think of good openers
- People don't read your posts to the end
- You want to understand the patterns, not just copy them
Not for you if
- You're looking for ready-made posts to copy word for word
- You never post
A Look Inside
A hook has one job: buy the second line.
That's it. It doesn't need to be clever, and it must
never give everything away — a hook that already
explains everything has removed the reason to keep reading.
Paraphrased excerpt, shown for preview.